Traffic doesn’t pay bills. Conversations do.
Most websites:
- Don’t guide users
- Don’t answer objections
- Don’t tell visitors what to do next
Designers think in user journeys, not pages.
They design:
- Where eyes go first
- What information appears at the right moment
- When to ask for contact
A good website doesn’t scream “Contact us.”
It quietly makes people want to.
That’s design psychology — not luck.